Copywriting is a commonly-used term but what is copywriting?
AWAI defines copywriting as
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.
Note the emphasis on copywriting to market products or services, or to persuade the reader to take action, such as donate, request further information, or subscribe.
Copywriting appears in multiple forms: speech (scriptwriting), print, online, emails, and in any other channel of communication.
AWAI defines a copywriter as
A copywriter is a professional writer responsible for writing the text, or copy, used in marketing and promotional materials.
Note the exclusive focus on marketing and promoting.
It would exclude writing a book on say, how to maintain gas turbines, but it would include the book if the purpose of it was to promote - such as the author, or a company.
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